If a car manufacturer wanted to know how mothers used and benefited from the mini-van, what type of research would be most beneficial?
A) quantitative research
B) qualitative research
C) process analysis
D) formal analysis
E) none of the above

Question

Quizplus · Accepted Answer

Qualitative research would be the most beneficial in this case since it allows for in-depth exploration of the experiences and opinions of a small group of individuals, such as mothers who use mini-vans. This type of research could involve focus groups or interviews to gather in-depth feedback about how the mini-van is used, what features are most valuable, and how it has impacted the lives of mothers who use it. Quantitative research may be useful for gathering statistical data on mini-van sales or usage patterns, but it would not provide the same level of insight into the personal experiences and attitudes of mothers. Process analysis and formal analysis would not be relevant to understanding how mothers use and benefit from a specific product.

If a Car Manufacturer Wanted to Know How Mothers Used