If a researcher wants to make a multi-million dollar decision as to whether to launch a new product s/he would be well advised to use:
A)qualitative research only.
B)quantitative research only.
C)a combination of qualitative and quantitative research.
D)none of the above

Question

Quizplus · Accepted Answer

A combination of qualitative and quantitative research is the best choice for making multi-million dollar decisions such as launching a new product. Qualitative research can provide insight into consumer attitudes, perceptions, and motivations, while quantitative research can provide statistical data on consumer behavior and market trends. Combining the two approaches can help the researcher make a well-informed decision. Relying on only one type of research may lead to incomplete or biased information.

If a Researcher Wants to Make a Multi-Million Dollar Decision