When Wal-Mart decided to expanded its franchise to Japan, why would they have benefited from a focus group?
A) Foreign consumers may have different needs
B) Perception of cheaper shopping may involve cultural bias
C) Shopping habits vary from country to country
D) All of the above

Question

Quizplus · Accepted Answer

A focus group could have helped Wal-Mart understand the needs and preferences of Japanese consumers, who may have different needs compared to consumers in other countries. Additionally, what is perceived as "cheap" or "affordable" in one culture may not be the same in another culture, so a focus group could have helped Wal-Mart understand how they could adjust their marketing messaging in Japan. Finally, shopping habits and preferences can vary greatly from country to country, and a focus group could have given Wal-Mart insight into how they could adapt their business strategies for the Japanese market.

When Wal-Mart Decided to Expanded Its Franchise to Japan, Why