The objective of _______________________ is to delve below surface responses to obtain true feelings, meanings, and motivations.
A) online focus groups
B) projective tests
C) traditional focus groups
D) thirty-party interviews

Question

Quizplus · Accepted Answer

Projective tests are designed to reveal unconscious thoughts and feelings of respondents by presenting them with an ambiguous stimulus and allowing them to interpret it based on their own experiences and attitudes. This is intended to reveal deeper motivations and attitudes that may not be readily apparent through more structured survey methods such as online or traditional focus groups or third-party interviews.

The Objective of _______________________ Is to Delve Below Surface Responses