All of the following are advantages of ethnographic research except_____________.
A) It is reality based, it show how consumers live with a product.
B) It can reveal unexpressed wants and needs.
C) It can discover unexploited consumer benefits.
D) It can reveal product problems.
E) These are all advantages
Correct Answer:
Verified
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Q3: Which of the following is not a
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Q19: Which type of research is most closely
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