Test markets offer at least two important benefits to the firm conducting the test.First and foremost,the test should identify weaknesses of the product and the proposed marketing strategy for the product and give management an opportunity to correct any weaknesses.

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The Answer of Test markets offer at least two important benefits to the firm conducting the test.First and foremost,the test should identify weaknesses of the product and the proposed marketing strategy for the product and give management an opportunity to correct any weaknesses.

Test Markets Offer at Least Two Important Benefits to the Firm