Why is it hard for marketing researchers to measure attributes like brand loyalty?
A) Everyone is different
B) Brands do not inspire loyalty
C) Difficult to devise rules to assess consumer attributes
D) Purchase intent defines consumer loyalty
E) None of the above

Question

Quizplus · Accepted Answer

Measuring attributes like brand loyalty requires a set of rules to assess consumers' attitudes and behaviors over time, which are difficult to develop and implement consistently. It is not because people are different or brands do not inspire loyalty. Purchase intent is one of the ways to determine loyalty, but it is not the only factor.

Why Is It Hard for Marketing Researchers to Measure Attributes