__________________ scale in which the respondent specifies a level of agreement or disagreement with statements expressing either a favorable or an unfavorable attitude toward the concept under study.
A) Semantic
B) Rank order
C) Paired comparison
D) Likert

Question

Quizplus · Accepted Answer

The Likert scale is a commonly used method in which respondents are asked to indicate their level of agreement or disagreement on a scale of points (e.g. strongly agree, agree, neutral, disagree, strongly disagree) with statements expressing either a favorable or an unfavorable attitude toward the concept under study.

__________________ Scale in Which the Respondent Specifies a Level of Agreement