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Open-Ended Questions Are Often Necessary Even in Surveys Whose Major

Question 72

Short Answer

Open-ended questions are often necessary even in surveys whose major objective is to produce quantitative data. Given the open-ended responses below, which answers would you discard?
QUESTION: What do you like about McDonald's French Fries compared to other restaurant French fries?
Responses: I like that they are
1) Saltier
2) Crisper
3) Fresher and hotter
4) Crunchy
5) I don't eat them
6) I don't like them
7) Burger King's are better
8) Depends on when they were cooked
9) Super sized
10) Salty
11) Messy
12) Hot
13) Crunchy
14) Greasy
15) Ewww

Correct Answer:

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You would discard:
5. "I don't eat them"...

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