SCENARIO 10-5
Johnson Farm Products is expanding its traditional business with farmers to now include home gardeners.You are one of the regional sales managers for the company.This change has not been met with enthusiasm by the company's salespeople,who have had good long-term relationships with the farmers in the are
You know that the change will be difficult if you cannot get cooperation from the salespeople and enthusiasm from the farmers.

-Referring to SCENARIO 10-5,you have decided to ask the salespeople to submit suggestions for the proposed changes.This method for overcoming resistance is referred to as

Question

SCENARIO 10-5
Johnson Farm Products is expanding its traditional business with farmers to now include home gardeners.You are one of the regional sales managers for the company.This change has not been met with enthusiasm by the company's salespeople,who have had good long-term relationships with the farmers in the are
You know that the change will be difficult if you cannot get cooperation from the salespeople and enthusiasm from the farmers.

-Referring to SCENARIO 10-5,you have decided to ask the salespeople to submit suggestions for the proposed changes.This method for overcoming resistance is referred to as

Quizplus · Accepted Answer

The method for overcoming resistance referred to in the given scenario is participation and involvement, which involves getting input and suggestions from employees or other stakeholders who may be resistant to change. By asking the salespeople to submit suggestions, the regional sales manager is involving them in the process and giving them a say in the proposed changes, which may help to increase their cooperation and enthusiasm.

SCENARIO 10-5 Johnson Farm Products Is Expanding Its Traditional Business with Farmers