Catherine Chao, Director of Marketing Research, is evaluating consumer acceptance of a new toothpaste package.Her staff reports that 17% of a random sample of 200 households prefers the new package to all other package designs.If Catherine concludes that 17% of all households prefer the new package, she is using _______.
A)a point estimate
B)a range estimate
C)a statistical parameter
D)an interval estimate
E)an exact estimate

Question

Quizplus · Accepted Answer

Catherine is using a point estimate because she is using the specific percentage (17%) from the sample to estimate the preference for the new package in the entire population.

Catherine Chao, Director of Marketing Research, Is Evaluating Consumer Acceptance