Suppose the owners of a new bed and breakfast establishment are interested in conducting an experiment to determine effective advertisement strategies for increasing the number of reservations.The bed and breakfast owners intend to rotate advertisements for 12 weeks between a travel website,a travel magazine and a local billboard.Customers making reservations will be asked if they saw the advertisement.In this experiment,the independent variable is a ________________.
A)treatment variable
B)classification variable
C)experimental variable
D)design variable
E)research variable

Question

Suppose the owners of a new bed and breakfast establishment are interested in conducting an experiment to determine effective advertisement strategies for increasing the number of reservations.The bed and breakfast owners intend to rotate advertisements for 12 weeks between a travel website,a travel magazine and a local billboard.Customers making reservations will be asked if they saw the advertisement.In this experiment,the independent variable is a ________________. 
A)treatment variable
B)classification variable
C)experimental variable
D)design variable
E)research variable

Quizplus · Accepted Answer

In this experiment, the bed and breakfast owners are manipulating the type of advertisement by rotating it between a travel website, a travel magazine, and a local billboard. Therefore, the independent variable is the treatment variable, which is the type of advertisement being shown.

Suppose the Owners of a New Bed and Breakfast Establishment