Most marketing research studies which aim to assist a company with its marketing function are categorized as ___________ research.

Question

Quizplus · Accepted Answer

Applied research is research conducted to solve a specific business problem or to improve the effectiveness of a company's marketing function. This type of research is commonly used in marketing research studies. Pure research (A) refers to research conducted solely for the purpose of gaining knowledge, while basic research (C) refers to research aimed at understanding a phenomenon and its underlying principles. Evaluative research (D) is conducted to assess the effectiveness of a product, service or marketing campaign. Therefore, B is the best choice for this question.

Most Marketing Research Studies Which Aim to Assist a Company