Which type of research supplier would provide audience media ratings,scanner data,and internet research?

Question

Quizplus · Accepted Answer

Syndicated research firms are known for providing audience media ratings, scanner data, and internet research. They gather information from a variety of sources and then sell it to multiple clients, making it a cost-effective option for companies looking to conduct market research. Field service firms specialize in conducting data collection on behalf of clients, while custom research firms create tailored research projects for specific clients. Advertising agencies focus more on creating marketing campaigns and messaging, rather than gathering data. Quality control firms focus on ensuring the goods or services produced by a company meet certain standards, and are not involved in market research.

Which Type of Research Supplier Would Provide Audience Media Ratings,scanner