When a research supplier claims to have a proprietary way of measuring brand loyalty,this is known as _______.

Question

Quizplus · Accepted Answer

Proprietary ways of measuring brand loyalty that are not transparent or easily explainable are often referred to as "black box branding". This is a term used to describe methods that are opaque or not easily understood by outsiders. It is possible that a research supplier could claim to have such a method for measuring brand loyalty, and this would be an example of black box branding. Options A, B, and D are not relevant to this concept.

When a Research Supplier Claims to Have a Proprietary Way