Reaching a representative sample of respondents is not seen as particularly important by marketing research executives.

Question

Quizplus · Accepted Answer

Reaching a representative sample of respondents is essential in marketing research as it ensures that the insights gained from the research findings are applicable and generalizable to the target population. Failure to achieve representativeness may result in biased and unreliable research data. Therefore, marketing research executives prioritize reaching a representative sample of respondents as a crucial aspect of their research methodology.

Reaching a Representative Sample of Respondents Is Not Seen as Particularly