When a large packaged goods company,such as PepsiCo,wants to test market a new type of soda,what type of marketing research company is it likely to hire for this project?

Question

Quizplus · Accepted Answer

When a company wants to conduct research specific to their needs or goals, they typically hire a custom research company. In this case, PepsiCo wants to test market a new type of soda, which requires customized research to understand the preferences and opinions of the target market. Media and online tracking companies may provide data on consumer behavior, but they do not provide insights on the specific product being tested. Syndicated service companies offer standardized research data that is available to multiple clients, but they do not offer customized research. Industrial goods producers are not relevant to this scenario as they do not specialize in marketing research.

When a Large Packaged Goods Company,such as PepsiCo,wants to Test