A marketing researcher wants to know what percentage of consumers would purchase a car that has not yet been produced.She would likely have a hard time finding secondary data to address this due to __________.
A)lack of availability
B)lack of relevance
C)inaccuracy
D)insufficiency
E)none of the above

Question

Quizplus · Accepted Answer

Secondary data refers to data that has already been collected by someone else for a different purpose. In this scenario, there is no way to access information about what percentage of consumers would purchase a car that has not yet been produced because it does not yet exist. Therefore, the researcher would need to collect primary data through surveys or other methods.

A Marketing Researcher Wants to Know What Percentage of Consumers