To demonstrate that an increase in advertising causes a sales increase,one must be able to show that the increase in advertising occurred before the increase in sales.Which of the preconditions for causation is being illustrated?
A)correlation
B)appropriate time order of occurrence
C)elimination of all possible causal factors
D)elimination the effects of the independent variable
E)none of the above

Question

Quizplus · Accepted Answer

The appropriate time order of occurrence precondition for causation is being illustrated by the statement. To establish causation, it is necessary to show that the independent variable was manipulated before the dependent variable changed. In this case, an increase in advertising occurred before the increase in sales, showing that the change in advertising is likely the cause of the increase in sales.

To Demonstrate That an Increase in Advertising Causes a Sales