A pollster asks you to respond to the following choices concerning the upcoming presidential race:
____candidate A or ____candidate B
____candidate C or ____candidate B
____candidate A or ____candidate C
The pollster is invoking which type of attitude scale?
A) rank order
B) paired comparison
C) purchase intent
D) graphic rating
Correct Answer:
Verified
Q2: Which of the following does the Net
Q3: This type of scale will always produce
Q4: Indicate your level of agreement with the
Q5: Which type of scale would be least
Q6: The following scale is illustrative of a
Q7: Which of the following factors is not
Q8: A survey question asks respondents to rate
Q9: A market researcher wants to know which
Q10: A(n)_ scale may be used if previous
Q11: Generally,well-constructed attitude scales will have between _
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