What type of scale is the following?
How likely are you to purchase an iPad during the next six months?
_____ Definitely will buy
_____ Probably will buy
_____ Probably will not buy
_____ Definitely will not buy
A)Forced choice scale
B)Likert scale
C)Unbalanced scale
D)Semantic differential scale
E)Purchase intent scale

Question

Quizplus · Accepted Answer

This is a purchase intent scale as it is trying to measure the likelihood of purchasing an iPad in the next six months. The scale does not have equal options on either side, so it is also unbalanced. However, it is not a forced choice scale as participants can choose any option. It is also not a Likert scale as it does not have a neutral midpoint. Lastly, it is not a semantic differential scale as it does not require participants to rate the iPad on a set of polar opposite adjectives.

What Type of Scale Is the Following