Research on fear appeal in advertising suggests that a moderate amount of fear is most effective at achieving persuasion.That is,using not enough fear or too much fear in advertising will not be effective.This is an example of what type of relationship that regression might find?
A)positive linear
B)negative linear
C)curvilinear
D)no relationship
E)none of the above

Question

Quizplus · Accepted Answer

The relationship between the amount of fear in advertising and its effectiveness is curvilinear. Too little fear might not be enough to capture attention, while too much fear could lead to avoidance and resistance. Therefore, a moderate amount of fear is the most effective. A curvilinear relationship means that there is an optimal level of the independent variable, in this case, fear, which will maximize the dependent variable, persuasion.

Research on Fear Appeal in Advertising Suggests That a Moderate