Which type of multivariate analysis should be used when a researcher wants to identify
Subgroups of individuals that are homogeneous within subgroups and different from other subgroups?
A)Conjoint analysis
B)Cluster analysis
C)Multiple regression analysis
D)Factor analysis
E)Multiple discriminant analysis

Question

Quizplus · Accepted Answer

Cluster analysis is the most appropriate method when the aim is to identify subgroups of individuals that are homogeneous within subgroups and different from other subgroups. This method groups similar individuals into clusters based on the similarity of their characteristics or attributes. It helps researchers to identify meaningful patterns and groupings within a large dataset.

Which Type of Multivariate Analysis Should Be Used When a Researcher