The McDonald's restaurants in Russia grow their own potatoes to guarantee that they are grown correctly.Growing potatoes is very different from running a fast-food restaurant.One could say of McDonald's decision to grow its own potatoes for the Russian franchise that

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McDonald's decision to grow its own potatoes in Russia is driven by the need for quality control. By growing their own potatoes, McDonald's can ensure that they meet the franchise's strict quality standards. The bounded rationality criterion, which emphasizes the need for firms to make rational decisions based on limited information and resources, does not play a significant role in this decision. Instead, the need for quality control takes precedence over other factors.

The McDonald's Restaurants in Russia Grow Their Own Potatoes to Guarantee