An Opportunity Cost Is Defined As

An opportunity cost is defined as:

A) the increased cost incurred when a new project is accepted
B) the increased sales of an existing product if a new product is added to a firm's offerings
C) a cost that has been incurred and cannot be recouped
D) the potential lost sales that are forfeited when a project is rejected
E) the most valuable alternative that is given up if a particular investment is undertaken