Which of the following would be used to measure the performance of a segment in a profit-generating company?
A) Nonfinancial performance measures
B) Financial performance measures
C) Both financial and nonfinancial measures
D) Neither financial nor nonfinancial measures

Question

Quizplus · Accepted Answer

Financial performance measures, such as revenue, profit margin, return on investment, and market share, are commonly used to evaluate the efficiency and effectiveness of a segment in a profit-generating company. Nonfinancial measures, such as customer satisfaction and employee morale, may also be considered, but they are typically less important than financial measures in a profit-driven business.

Which of the Following Would Be Used to Measure the Performance