The fathers of the balanced scorecard, Drs. Kaplan & Norton, introduced four generic perspectives from which to view a business. Consider the following four questions and briefly describe the generic perspective that relates to the question and why.
1. How should we present ourselves to our investors and owners to be considered by them as a financial success and an attractive investment?
2. What do we have to offer our customers related to our product, customer intimacy, and operational excellence?
3. In what activities must we excel to be able to accomplish our financial and customer-oriented objectives?
4. What do we need to change in our infrastructure to achieve number 3?

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The Answer of The fathers of the balanced scorecard, Drs. Kaplan & Norton, introduced four generic perspectives from which to view a business. Consider the following four questions and briefly describe the generic perspective that relates to the question and why.
1. How should we present ourselves to our investors and owners to be considered by them as a financial success and an attractive investment?
2. What do we have to offer our customers related to our product, customer intimacy, and operational excellence?
3. In what activities must we excel to be able to accomplish our financial and customer-oriented objectives?
4. What do we need to change in our infrastructure to achieve number 3?

The Fathers of the Balanced Scorecard, Drs