In strategic management,both the short-term and long-term perspectives need to be considered because
A) shareholder value is only measured by short-term returns.
B) shareholders only care about long-term returns.
C) long-term vision precludes the analysis of present operating needs.
D) the creative tension between the two forces managers to develop more successful strategy.

Question

Quizplus · Accepted Answer

Strategic management requires incorporating both short-term and long-term perspectives. Peter Senge, a leading strategic management author, has referred to this need as a creative tension. That is, managers must maintain both a vision for the future of the organization and a focus on its present operating needs.

In Strategic Management,both the Short-Term and Long-Term Perspectives Need to Be