When investors examine the performance of beauty products like Olay moisturizers and CoverGirl cosmetics,they are looking for

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Leading firms in an industry can also be a key indicator of emerging trends. For example, with its wide range of household goods, Procter & Gamble is a barometer for consumer spending. Any sign that it can sell more of its premium products without cutting prices sharply indicates that shoppers may finally be becoming less sensitive to pricing with everyday purchases. In particular, investors will examine the performance of beauty products like Olay moisturizers and CoverGirl cosmetics for evidence that spending on small, discretionary pick-me-ups is improving.

When Investors Examine the Performance of Beauty Products Like Olay