Strategic groups consist of firms that are more ________ to each other than firms that are not.
A) familiar
B) similar
C) friendly
D) useful

Question

Quizplus · Accepted Answer

In an industry analysis, two assumptions are unassailable:(1) No two firms are totally different, and (2) no two firms are exactly the same. The issue becomes one of identifying groups of firms that are more similar to each other than firms that are not, otherwise known as strategic groups.

Strategic Groups Consist of Firms That Are More ________ to Each