Seeking products or services that have been successful in one market and introducing the same basic product or service in another segment of the market is referred to as ________ new entry.
A) adaptive
B) imitative
C) proactive
D) pioneering

Question

Quizplus · Accepted Answer

Imitators look for opportunities to capitalize on proven market successes. An imitative new entry strategy is used by entrepreneurs who see products or business concepts that have been successful in one market niche or physical locale and introduce the same basic product or service in another segment of the market.

Seeking Products or Services That Have Been Successful in One