An area of social psychology that focuses on the effect that situational factors and other people have on an individual's behavior is called social influence.

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Social influence refers to the impact that social and environmental factors have on an individual's behavior. This can include factors like peer pressure, cultural norms, and situational cues. Social psychology is interested in understanding how these influences shape our thoughts, feelings, and behaviors, and how we can resist or conform to them.

An Area of Social Psychology That Focuses on the Effect