In making decisions about a firm's international marketing activities,managers will need to concentrate on the legal circumstances of the host country but not the home country.

Question

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Managers need to consider the legal circumstances of both the host country and the home country in order to make informed decisions about a firm's international marketing activities. Ignoring the legal environment of the home country could result in legal issues or violations when conducting business abroad.

In Making Decisions About a Firm's International Marketing Activities,managers Will