Which term is used to identify the division of a market into categories of customer types?
A) Industrial marketing
B) Marketing mix
C) Customer marketing
D) Market segmentation
E) Market de-categorization

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a market into groups of potential customers who share similar needs and characteristics. This allows companies to tailor their marketing efforts and products/services to specific segments for greater efficiency and effectiveness.

Which Term Is Used to Identify the Division of a Market