Natural Waters Inc.is a packaged drinking water company based in Ohio.The company contributes a bottle of water to every 10 sold in the U.S.,to a foundation in Africa that supplies it to the poor.Identify the type of marketing undertaken by Natural Waters.

Question

Quizplus · Accepted Answer

Natural Waters Inc. is practicing cause-related marketing by donating a bottle of water to Africa's foundation for every ten bottles sold in the U.S. Cause-related marketing involves a company's commitment towards a social cause, such as donating a portion of their sales to a charity or non-profit.