Brand _____ refers to customers developing a personal relationship with the brand.
A) engagement
B) identity
C) extension
D) equity

Question

Quizplus · Accepted Answer

Brand engagement refers to customers interacting with and developing an emotional connection to the brand. This includes their overall experience with the brand, such as through social media, customer service interactions, and in-person interactions. Through engagement, customers can develop a loyal relationship with the brand.

B) identity 
 Brand identity refers to the visual and messaging elements that make up the brand's overall look and feel. This includes design elements such as the logo, color schemes, and typography, as well as messaging elements such as the brand's mission and values. Developing a strong brand identity can help customers identify and connect with the brand.

C) extension 
 Brand extension refers to a company using an existing brand name to launch a new product or service. This can help companies leverage the existing brand equity and recognition to support a new offering.

D) equity 
 Brand equity refers to the value, recognition, and overall reputation that a brand has developed over time. This includes both the tangible and intangible elements of the brand, such as quality, customer loyalty, and brand awareness. Developing and maintaining strong brand equity can be important for driving customer loyalty and differentiation in a crowded marketplace.

Brand _____ Refers to Customers Developing a Personal Relationship with the Brand