Naira's,an International Clothing Brand,has Set Up a Team to Analyze

Naira's,an international clothing brand,has set up a team to analyze the mistakes the company made in understanding the cultural nuances of one of its international markets.The team has been asked to conduct a survey to understand the local culture and to take measures to rectify the mistakes in order to restore the brand image in the market.Naira's is engaging in _____.

A) creative marketing
B) curative marketing
C) vampire marketing
D) greenwashing