William Cutlery Inc.sells its products at its stores and via door-to-door sales.Selling,order taking,delivery,and limited customer service are all conducted by the drivers.Which two marketing functions overlap as a result of the drivers' required responsibilities?

Question

Quizplus · Accepted Answer

The two marketing functions that overlap as a result of the drivers' required responsibilities are distribution and exchange. The drivers are responsible for taking orders and delivering the products, which are both part of the distribution function. At the same time, they are also responsible for selling the products and collecting payment, which are part of the exchange function.