The Original Penguin clothing brand which features a cute penguin with a tie wrapped around its neck has made a successful comeback to men's fashions since 2003.The brand is popular among young men and the company recently articulated its interest in generating a 10% increase in sales among college students in the United States for the next year.Which step in the marketing planning process best corresponds to the articulation of a 10% increase in sales?
A) determine organizational objectives
B) assess organizational resources and evaluate risks and opportunities
C) formulate strategy
D) implement strategy through operational plans
Correct Answer:
Verified
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