You are the head of marketing for a technology company in Boston,and you are meeting with your company's CEO to discuss a new market opportunity that you believe offers significant profit potential for the firm.You are anxious to launch an initiative to establish the firm's presence in this new market as quickly as possible.However,your CEO is a bit more cautious about the potential in this market and would prefer that you take a more conservative approach to entering the market.In fact,your CEO would rather see what others do in the market before launching the firm's initiative.
In order to appease your CEO,which of the following strategies should you pursue?
A) A target marketing strategy.
B) A first mover strategy.
C) A marketing research strategy.
D) A product strategy.
E) A second mover strategy.
Correct Answer:
Verified
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