A basic measurement of website's effectiveness is the conversion rate,which is the:
A)number of people who, having previously visited the site, return to it for additional visits.
B)proportion of visitors who mark the website as a favorite.
C)percentage of people presented with a banner ad who click on it.
D)percentage of website visitors who make purchases.

Question

Quizplus · Accepted Answer

The conversion rate measures the percentage of website visitors who make purchases, sign up for a newsletter, or take some other desired action on the site. This is an important metric for measuring the effectiveness of an e-commerce website or any site with a specific goal or call to action. A and B are not measures of conversion, and C refers specifically to banner ads, which may not be present on every website.

A Basic Measurement of Website's Effectiveness Is the Conversion Rate,which