You recently joined a major retailing company as head of its Internet marketing strategies group.Immediately,you started assessing the breadth and effectiveness of all elements of the company's Internet presence to see which areas need immediate improvement.Your initial conclusion is the company does a very good job of providing information via its various websites,but it is extremely deficient in using its Internet presence to drive sales to its customers.Which of the following actions should you take to remedy this situation?
A)Enhance, overhaul and otherwise improve the company's marketing website.
B)Enhance, overhaul and otherwise improve the company's corporate website.
C)Enhance, overhaul and otherwise improve the company's weekly blog.
D)Enhance, overhaul and otherwise improve the company's online learning management system.
E)Enhance, overhaul and otherwise improve the company's email system.

Question

​You recently joined a major retailing company as head of its Internet marketing strategies group.Immediately,you started assessing the breadth and effectiveness of all elements of the company's Internet presence to see which areas need immediate improvement.Your initial conclusion is the company does a very good job of providing information via its various websites,but it is extremely deficient in using its Internet presence to drive sales to its customers.Which of the following actions should you take to remedy this situation?
A)​Enhance, overhaul and otherwise improve the company's marketing website.
B)​Enhance, overhaul and otherwise improve the company's corporate website.
C)​Enhance, overhaul and otherwise improve the company's weekly blog.
D)​Enhance, overhaul and otherwise improve the company's online learning management system.
E)​Enhance, overhaul and otherwise improve the company's email system.

Quizplus · Accepted Answer

The company's marketing website is the most important element in driving sales through its Internet presence. Therefore, enhancing, overhauling, and otherwise improving the marketing website will be the best course of action to remedy the situation.

​You Recently Joined a Major Retailing Company as Head of Its

You Recently Joined a Major Retailing Company as Head of Its