When customers control the amount and type of information received from a marketer through such channels as the Internet and virtual reality kiosks,they are engaged in:
A)personalization.
B)interactive marketing.
C)integrated marketing.
D)right-time marketing.

Question

Quizplus · Accepted Answer

Interactive marketing is a form of marketing that allows customers to control the amount and type of information received from a marketer through channels such as the Internet and virtual reality kiosks. It involves providing customers with the opportunity to participate in a two-way conversation with the marketer, rather than simply receiving a one-way message.

When Customers Control the Amount and Type of Information Received