For those companies that do not intend to generate revenue from their website,online success is measured in terms of:
A)the numbers of visitors who make repeat purchases.
B)increased brand awareness and brand loyalty.
C)the amount of time a customer spends on a website before making a purchase.
D)the number of people who search information by visiting a store and then make online purchase.

Question

Quizplus · Accepted Answer

Since the company does not intend to generate revenue from their website, the success of their online presence can be measured by the increased awareness and loyalty towards the brand due to their website. This is because the website can act as a tool to provide information about the company and its products/services, which can lead to customers developing a stronger connection and loyalty towards the brand. Additionally, the website can also help to attract new customers towards the brand by creating a positive image and reputation online. Therefore, the increased brand awareness and loyalty can be considered as the key metric for measuring the success of the website for such companies.

For Those Companies That Do Not Intend to Generate Revenue