Which of the following would fall under the category of personal determinants of consumer behavior?
A)The culture in which a person is raised
B)The needs and motives of the individual
C)The subculture to which one belongs
D)The reference groups that the individual looks up for guidance

Question

Quizplus · Accepted Answer

Personal determinants of consumer behavior include factors such as the individual's needs, motives, personality, and perception. Culture (A) and subculture (C) are considered social determinants, while reference groups (D) are considered external determinants.

Which of the Following Would Fall Under the Category of Personal