Ayden is shopping at the local Costco on a Saturday afternoon and loves trying all the product samples.He's learned that he can usually try 5 to 7 different products while he's shopping in the store and the samples almost always taste great! He usually purchases the sampled item because he likes the taste and knows that he'll use it once he gets the item home.What type of marketing technique is utilized by offering product samples?
A)shaping
B)subliminal perception
C)perceptual screens
D)motivations

Question

Ayden is shopping at the local Costco on a Saturday afternoon and loves trying all the product samples.He's learned that he can usually try 5 to 7 different products while he's shopping in the store and the samples almost always taste great! He usually purchases the sampled item because he likes the taste and knows that he'll use it once he gets the item home.What type of marketing technique is utilized by offering product samples?
A)​shaping
B)​subliminal perception
C)​perceptual screens
D)​motivations

Quizplus · Accepted Answer

Offering product samples is a form of shaping, which is a marketing technique used to influence consumer behavior by providing a direct experience with the product, encouraging purchase decisions.

Ayden Is Shopping at the Local Costco on a Saturday