To remain competitive,marketers must accurately gauge their customers and adapt to changing consumer sentiment.Sometimes this adaptation calls for repositioning a product or service.Why might a product or service be repositioned?
A)The marketing and research department is reduced by half due to the economic downturn.
B)The product or service is considered the best available in the current market.
C)The company changes its packaging and uses a new slogan.
D)The product is unpopular and the company ceases production of it.
E)The company is aiming for a greater share of the current market.

Question

To remain competitive,marketers must accurately gauge their customers and adapt to changing consumer sentiment.Sometimes this adaptation calls for repositioning a product or service.Why might a product or service be repositioned?​
A)​The marketing and research department is reduced by half due to the economic downturn.
B)​The product or service is considered the best available in the current market.
C)​The company changes its packaging and uses a new slogan.
D)​The product is unpopular and the company ceases production of it.
E)​The company is aiming for a greater share of the current market.

Quizplus · Accepted Answer

A product or service may be repositioned if the company wants to increase its market share. This could involve targeting a different segment of the market, changing the product's positioning, or changing the marketing strategy altogether. The other options listed do not necessarily require repositioning of the product or service.

To Remain Competitive,marketers Must Accurately Gauge Their Customers and Adapt