You have just been promoted to vice president of marketing for your firm.Unlike your predecessor,you believe the firm can increase its sales in a market by focusing on more than one segment of the market.You recognize that doing this means your firm will incur higher production costs.Based on this information,which of the following targeting strategies are you advocating?
A)a concentrated targeting strategy
B)an undifferentiated targeting strategy
C)a broad-based targeting strategy
D)a differentiated targeting strategy
E)a heterogeneous targeting strategy

Question

You have just been promoted to vice president of marketing for your firm.Unlike your predecessor,you believe the firm can increase its sales in a market by focusing on more than one segment of the market.You recognize that doing this means your firm will incur higher production costs.Based on this information,which of the following targeting strategies are you advocating?​
A)​a concentrated targeting strategy
B)​an undifferentiated targeting strategy
C)​a broad-based targeting strategy
D)​a differentiated targeting strategy
E)​a heterogeneous targeting strategy

Quizplus · Accepted Answer

A differentiated targeting strategy involves targeting multiple segments of the market with different marketing mixes, which in this case would require the firm to increase their production costs to tailor their products or services to different segments. This approach allows the firm to reach a larger portion of the market and potentially increase sales, which aligns with the beliefs of the newly promoted vice president of marketing.

You Have Just Been Promoted to Vice President of Marketing