Which of the following statements is true of differentiated marketing?
A)A company practicing differentiated marketing attempts to satisfy everyone in the market with one standard product.
B)As compared o undifferentiated marketing, differentiated marketing leads to lower inventory and promotional cost.
C)Differentiated marketing approach can appeal to a small company that lacks the financial resources of its competitors.
D)Differentiated marketing helps a company to diversify and reach new customers.

Question

Quizplus · Accepted Answer

Differentiated marketing involves targeting multiple market segments with tailored marketing strategies, allowing a company to diversify its customer base and reach new customers.

Which of the Following Statements Is True of Differentiated Marketing