Dell Computer offers a variety of desk top,tablet and laptop computers.One popular product line is Dell's Alienware - built for gamers with high speed processors,enhanced memory and special graphics cards.What marketing principle is Dell utilizing with its Alienware product line?
A)market segmentation
B)marketing concept
C)geographic segmentation
D)profit-oriented segmentation

Question

Dell Computer offers a variety of desk top,tablet and laptop computers.One popular product line is Dell's Alienware - built for gamers with high speed processors,enhanced memory and special graphics cards.What marketing principle is Dell utilizing with its Alienware product line?
A)​market segmentation
B)​marketing concept
C)​geographic segmentation
D)​profit-oriented segmentation

Quizplus · Accepted Answer

Dell is utilizing market segmentation by identifying and targeting the specific needs of gamers who require high speed processors, enhanced memory, and special graphics cards for their gaming experience. The Alienware product line is tailored to meet these specific needs of the gaming segment.

Dell Computer Offers a Variety of Desk Top,tablet and Laptop